Firstgearcycling provides cycling apparel and Cycling Accessories to the South Park Avenue, San Francisco area.






Firstgearcycling was founded by a core team of riders who were frustrated with their options for buying on-line. Firstgearcycling's goal is bringing the best possible shopping experience to any enthusiast who visits us online looking for Cycling jackets, apparel, helmets, cycling gear, accessories & almost everything else that goes on your person or your ride.



Firstgearcycling Gear was created to make cycling apparel affordable again. With a dedicated team of designers who cycle themselves, and our own factory in Asia, we design, manufacturer and send our gear directly to your door for free.


Founded in 2018, Firstgearcycling was created after it's founders returned to cycling after a long layoff and found current gear outside the price range a middle aged man with family and dependants allowed.


Since then Firstgearcycling has grown to now hold one of the most extensive range of retro, unique and original designs with over 500 looks, four exclusive brand partnerships and a dedication to manufacturer designs directly with you the Firstgearcycling community member.


With over 10,000 orders sent last year to customers in 71 countries, 2019 brings an upcoming expansion to global warehousing, some new brand partnerships, better shipping options and a commitment to deliver the best value to comfortable gear in the business.


Our cycling jerseys are made from a 140GM soft and cool moisture-wicking polyester, with our summer and autumn long sleeve range featuring 120GM mesh side panels for extra comfort and breathability.


Our winter cycling gear comes with an optional thermal fleece lining to keep you dry and warm on those cold rides, while our expanding range of cycling accessories are always priced at industry leading prices.


Unlike others who try to sell at this price point, we design, manufacture and control our entire range and it's features. It is why we want your feedback, the real cyclists, to help guide our cycling apparel range.


Whether you are looking to stand out in our exclusive designs, or remember the grand old days of cycling with our range of products.






Our Standards for Trust are eight principles that summarize important elements of creating and maintaining trust in our business which are listed below.


Build Trust: Establish and maintain a positive track record in the marketplace.


Advertise Honestly: Adhere to established standards of advertising and selling.


Tell the Truth: Honestly represent products and services, including clear and adequate disclosures of all material terms.


Be Transparent: Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.


Honor Promises: Abide by all written agreements and verbal representations.


Be Responsive: Address marketplace disputes quickly, professionally, and in good faith.


Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.


Embody Integrity: Approach all business dealings, marketplace transactions and commitments with integrity.



Our team has the only key law: make customers feel on cloud nine at the end of each transaction.



For us, the customer always comes first and we do our darndest to make sure that each customer has an experience which is exemplary of our brand.


We cherish any and all customer feedback; if there is something we can do better, we want to know! We hope that you enjoy shopping with us now and in the future.



Our Address

30 South Park Avenue San Francisco, CA 94108, USA

Name: Paul Livingston

Phone: 810 371-5303

Phone Int: 810 371 5303

Email: Contact@Firstgearcycling.com


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